Palermo Hollywood is another sub-division of the great Palermo neighbourhood. In the mid-nineties a number of TV and Radio producers installed themselves in the area between Córdoba, Santa Fe, Dorrego and Juan B. Justo Avenues in Palermo Viejo. For that reason this part of the neighborhood began to be called "Palermo Hollywood". Presently, it's best known for the concentration of restaurants, clubs, cafés and an active nightlife.